When it comes to designing or re-designing a website, it can be easy to get hung up on the aesthetics. "That shade of blue just doesn't look right .... Wouldn't it be cool to have the logo on the right side of the screen? .... How about we put a giant animated GIF in the middle of the page?"
When you want a cake, you have a few options: You could take the easy way out and go to the bakery. Or, you could make one from scratch.
Getting a website up and running isn't nearly as difficult as it once was. Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with.
While this can apply to anyone who has a website, we have seen a particular issue with manufacturers. As a New Jersey-based marketing and digital design firm, we have worked with many manufacturing companies who question whether or not it’s worth their time and cost to update their website.