We have all sort of gotten used to the fact that a lot of data is collected about us. It's really not anything new, but in the digital world the tools have been more sophisticated compared to what happened in the traditional marketing world of paper and phone surveys.
Few things inspire more chewed fingernails and cold sweats among ecommerce marketers than Facebook algorithm changes. When Mark Zuckerberg whispers those dreaded words – algorithm changes – it catches the attention of every business that uses Facebook.
With the recent bankruptcy news about Toys R Us due to their inability to pivot in the age of digital marketing, it is interesting to see what Best Buy did to renew and resuscitate their business when all signs pointed to their demise a short while ago.
As an award-winning marketing services company, we don’t typically tell you that we use tricks to get the job done. We like to say that we use a lot of market research and experience. But the ugly truth is … can you handle the truth? ... well, the truth is marketing tricks work and you need to be using them.
Do things feel slow during the summer? Did you know that after Christmas, summer is the time of the year when consumers spend the most? Holidays, children off school, summer discounts combined with the hot weather and generally more positive outlook on things, makes us open our pockets a little wider.