Not many people get up each day and say, “I want to call strangers and sell them things.” Well, maybe Dan Tyre does. He’s employee #6 at HubSpot and his sales prowess has helped HubSpot grow into a public company valued at $1 billion today. For the rest of us, we would rather hide under a rock than have to do something akin to public speaking.
We have all sort of gotten used to the fact that a lot of data is collected about us. It's really not anything new, but in the digital world the tools have been more sophisticated compared to what happened in the traditional marketing world of paper and phone surveys.
Few things inspire more chewed fingernails and cold sweats among ecommerce marketers than Facebook algorithm changes. When Mark Zuckerberg whispers those dreaded words – algorithm changes – it catches the attention of every business that uses Facebook.
With the recent bankruptcy news about Toys R Us due to their inability to pivot in the age of digital marketing, it is interesting to see what Best Buy did to renew and resuscitate their business when all signs pointed to their demise a short while ago.
As an award-winning marketing services company, we don’t typically tell you that we use tricks to get the job done. We like to say that we use a lot of market research and experience. But the ugly truth is … can you handle the truth? ... well, the truth is marketing tricks work and you need to be using them.