We have all sort of gotten used to the fact that a lot of data is collected about us. It's really not anything new, but in the digital world the tools have been more sophisticated compared to what happened in the traditional marketing world of paper and phone surveys.
Few things inspire more chewed fingernails and cold sweats among ecommerce marketers than Facebook algorithm changes. When Mark Zuckerberg whispers those dreaded words – algorithm changes – it catches the attention of every business that uses Facebook.
As a marketing agency we get many clients who want to advertise their products and services through AdWords and Facebook, but don't want have the patience to wait for the results. The thinking is that since it's digital it must be quick. And if you don't see the results instantaneously, something must be wrong.
Just released from HubSpot is their 2017 Inbound Marketing report. It covers everything from top marketing priorities facing businesses today to the latest technology channels to the evolution of the sales process. The data is gleaned from over 6,000+ respondents serves as a benchmark your own activities.
There’s a wonderful quote that states: “If the only tool you have is a hammer, then the solution to every problem is banging a nail.”
The same holds true to working with a partner digital advertising agency. Knowing what problem you have will help determine the best agency to find your solution.