We have all sort of gotten used to the fact that a lot of data is collected about us. It's really not anything new, but in the digital world the tools have been more sophisticated compared to what happened in the traditional marketing world of paper and phone surveys.
Few things inspire more chewed fingernails and cold sweats among ecommerce marketers than Facebook algorithm changes. When Mark Zuckerberg whispers those dreaded words – algorithm changes – it catches the attention of every business that uses Facebook.
With 400 million users and over 80 million posts per day, Instagram has become an essential element of social media marketing for business. In fact, businesses using it saw a 93% growth month-over-month. While other social media sites like Facebook, Twitter, and LinkedIn, are great for sharing and promoting content, Instagram is a way to humanize your brand.
Welcome to the New Year! If you're not using Instagram for your business in 2018, you're so 2017. I know what you're saying, "I just mastered Facebook and Twitter. Why do have to do this as well?" The answer is simple: Because you have to. And to learn why and how, our friends of HubSpot have offered up their thoughts on how to do this. There's lots of good info here and so stay tuned for some...
Thanksgiving is upon us and we have many things to be thankful for. This is a wondeful time of year as friends and family of all backgrounds and ideas come together to celebrate our rich history and give thanks for where we come from.