Not many people get up each day and say, “I want to call strangers and sell them things.” Well, maybe Dan Tyre does. He’s employee #6 at HubSpot and his sales prowess has helped HubSpot grow into a public company valued at $1 billion today. For the rest of us, we would rather hide under a rock than have to do something akin to public speaking.
These days it’s all about inbound marketing, not telemarketing. What's inbound marketing? Great question. In a nutshell, it's the science of creating content that attracts, converts, and closes prospects so they can become happy customers -- and then spread the word about how great you are to their contacts.
We have all sort of gotten used to the fact that a lot of data is collected about us. It's really not anything new, but in the digital world the tools have been more sophisticated compared to what happened in the traditional marketing world of paper and phone surveys.
Few things inspire more chewed fingernails and cold sweats among ecommerce marketers than Facebook algorithm changes. When Mark Zuckerberg whispers those dreaded words – algorithm changes – it catches the attention of every business that uses Facebook.
With 400 million users and over 80 million posts per day, Instagram has become an essential element of social media marketing for business. In fact, businesses using it saw a 93% growth month-over-month. While other social media sites like Facebook, Twitter, and LinkedIn, are great for sharing and promoting content, Instagram is a way to humanize your brand.