Not many people get up each day and say, “I want to call strangers and sell them things.” Well, maybe Dan Tyre does. He’s employee #6 at HubSpot and his sales prowess has helped HubSpot grow into a public company valued at $1 billion today. For the rest of us, we would rather hide under a rock than have to do something akin to public speaking.
These days it’s all about inbound marketing, not telemarketing. What's inbound marketing? Great question. In a nutshell, it's the science of creating content that attracts, converts, and closes prospects so they can become happy customers -- and then spread the word about how great you are to their contacts.
We have all sort of gotten used to the fact that a lot of data is collected about us. It's really not anything new, but in the digital world the tools have been more sophisticated compared to what happened in the traditional marketing world of paper and phone surveys.
Few things inspire more chewed fingernails and cold sweats among ecommerce marketers than Facebook algorithm changes. When Mark Zuckerberg whispers those dreaded words – algorithm changes – it catches the attention of every business that uses Facebook.