We have all sort of gotten used to the fact that a lot of data is collected about us. It's really not anything new, but in the digital world the tools have been more sophisticated compared to what happened in the traditional marketing world of paper and phone surveys.
Few things inspire more chewed fingernails and cold sweats among ecommerce marketers than Facebook algorithm changes. When Mark Zuckerberg whispers those dreaded words – algorithm changes – it catches the attention of every business that uses Facebook.
Welcome to the New Year! If you're not using Instagram for your business in 2018, you're so 2017. I know what you're saying, "I just mastered Facebook and Twitter. Why do have to do this as well?" The answer is simple: Because you have to. And to learn why and how, our friends of HubSpot have offered up their thoughts on how to do this. There's lots of good info here and so stay tuned for some...
Thanksgiving is upon us and we have many things to be thankful for. This is a wondeful time of year as friends and family of all backgrounds and ideas come together to celebrate our rich history and give thanks for where we come from.
With the recent bankruptcy news about Toys R Us due to their inability to pivot in the age of digital marketing, it is interesting to see what Best Buy did to renew and resuscitate their business when all signs pointed to their demise a short while ago.