As we discussed previously in our post about search and SEO, content marketing is changing bigly. From keywords to snippets to geo-search to voice search, things are afoot.
The rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content, has changed the way marketers develop their content.
We drink the Kool-Aid. We've been to the Inbound Conferences. HubSpot has made our lives easier - better? Probably.
And the more time we spend on the platform for our own account or on behalf of our other clients, the more we recognize how far we are from taking advantage of the platform's full power. When we speak to prospective clients who are already using the platform, and sometimes...
We have been working with, evaluating and retiring web-based technologies for over 20 years. Yes, in 1996, we were using Netscape and a host of rudimentary tools to help very large brands like Cheerios, Betty Crocker, Hot Wheels and Oreos experience their first taste of online marketing life.
In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand . . . and so on . . .
But there's often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right?