Few things inspire more chewed fingernails and cold sweats among ecommerce marketers than Facebook algorithm changes. When Mark Zuckerberg whispers those dreaded words – algorithm changes – it catches the attention of every business that uses Facebook.
Welcome to the New Year! If you're not using Instagram for your business in 2018, you're so 2017. I know what you're saying, "I just mastered Facebook and Twitter. Why do have to do this as well?" The answer is simple: Because you have to. And to learn why and how, our friends of HubSpot have offered up their thoughts on how to do this. There's lots of good info here and so stay tuned for some...