For those of you with e-Commerce sites, there's nothing more satisfying than getting that "ka-ching" email with a new sale. And there's nothing more perplexing than seeing all that potential revenue of "almost sales" sitting in your abandoned cart list.
Nate, one of my partners at our marketing agency, was looking to engage a prospect with whom he did not have a follow-up call set. He was preparing to reach out to the prospect, but was having difficulty phrasing an email that was not so saccharine.
CALLS TO ACTION THAT ROCK:
Calls-to-action (CTA) are the secret sauce that drive people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it renders the underlying offer completely useless.
CTAs are used on product pages (non-landing pages), in display ads, email, social media, direct mail and virtually anywhere your target...
Here's a simple fact: You can't convert traffic you don't have. This means you need leads to make sales and to get leads you need to figure out how to attract prospects.
In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand . . . and so on . . .
But there's often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right?