We work with healthcare practices to help grow patient leads and better engage and delight existing patients. Our inbound marketing strategies have helped practices get 66% more leads on average with a conversion rate of 31%. How's the health of your practice?
For those of you with e-Commerce sites, there's nothing more satisfying than getting that "ka-ching" email with a new sale. And there's nothing more perplexing than seeing all that potential revenue of "almost sales" sitting in your abandoned cart list.
Nate, one of my partners at our marketing agency, was looking to engage a prospect with whom he did not have a follow-up call set. He was preparing to reach out to the prospect, but was having difficulty phrasing an email that was not so saccharine.
CALLS TO ACTION THAT ROCK:
Calls-to-action (CTA) are the secret sauce that drive people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it renders the underlying offer completely useless.
CTAs are used on product pages (non-landing pages), in display ads, email, social media, direct mail and virtually anywhere your target...