We have all sort of gotten used to the fact that a lot of data is collected about us. It's really not anything new, but in the digital world the tools have been more sophisticated compared to what happened in the traditional marketing world of paper and phone surveys.
With the recent bankruptcy news about Toys R Us due to their inability to pivot in the age of digital marketing, it is interesting to see what Best Buy did to renew and resuscitate their business when all signs pointed to their demise a short while ago.
I am copying shamelessly the following post from Nick Grossman. Nick is a partner at Union Square Ventures and offers great insights on business issues that he's seen firsthand.
The subject of this post is so interesting and Nick does a fantastic job explaining how many of us perceive the value of service. As a digital marketing agency, service is especially paramount to our business. I'm not...
When it comes to designing or re-designing a website, it can be easy to get hung up on the aesthetics. "That shade of blue just doesn't look right .... Wouldn't it be cool to have the logo on the right side of the screen? .... How about we put a giant animated GIF in the middle of the page?"
In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand . . . and so on . . .
But there's often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right?