It's almost 2018 folks and the idea of announcing the launch of a new website is rather passé. This is because updating your website redesign is something that people expect to occur. And they expect it to occur often.
To new visitors, your website is uncharted territory. Navigation makes it easier for your potential customers to find the information they’re looking for and make a purchase. Making it easy to buy increases your conversion rates.
A website makeover may not be something you may want to discuss considering the heavy lifting it took get your current site up and running. However, websites are living and breathing assets to your company. More than billboards on the Internet road, they are critical sales and marketing tools. In fact, your website could be your number one salesperson. It becomes part of the strategy that is...
As a NJ-based digital marketing and lead generation agency, we're really good at telling others what to do. In fact, we've won some awards for doing just that.
When it comes to designing or re-designing a website, it can be easy to get hung up on the aesthetics. "That shade of blue just doesn't look right .... Wouldn't it be cool to have the logo on the right side of the screen? .... How about we put a giant animated GIF in the middle of the page?"