Not many people get up each day and say, “I want to call strangers and sell them things.” Well, maybe Dan Tyre does. He’s employee #6 at HubSpot and his sales prowess has helped HubSpot grow into a public company valued at $1 billion today. For the rest of us, we would rather hide under a rock than have to do something akin to public speaking.
These days it’s all about inbound marketing, not telemarketing. What's inbound marketing? Great question. In a nutshell, it's the science of creating content that attracts, converts, and closes prospects so they can become happy customers -- and then spread the word about how great you are to their contacts.