As a marketing agency we get many clients who want to advertise their products and services through AdWords and Facebook, but don't want have the patience to wait for the results. The thinking is that since it's digital it must be quick. And if you don't see the results instantaneously, something must be wrong.
For those of you with e-Commerce sites, there's nothing more satisfying than getting that "ka-ching" email with a new sale. And there's nothing more perplexing than seeing all that potential revenue of "almost sales" sitting in your abandoned cart list.
To new visitors, your website is uncharted territory. Navigation makes it easier for your potential customers to find the information they’re looking for and make a purchase. Making it easy to buy increases your conversion rates.
Just spend an hour in your local shopping mall speaking to store employees and you'll understand how and why Google's quest to understand search and speech patterns and behavior is so bewilderingly complex. Everyone has a different method, a different cadence and approach to describing what it is they do and sell.