Just released from HubSpot is their 2017 Inbound Marketing report. It covers everything from top marketing priorities facing businesses today to the latest technology channels to the evolution of the sales process. The data is gleaned from over 6,000+ respondents serves as a benchmark your own activities.
This year's report sees two major shifts taking place as compared to last year:
- Marketers are making the leap into visual content creation
- Salespeople are slowly shifting from the hard-seller stereotype to a more trusted advisor.
Why the changes? Well, the way people do business has changed, and companies are rising to the challenge to meet consumers where they are—whether that’s on Facebook, YouTube, in a messaging app, or on a mobile device.
Some of the highlights from this report are captured below:
Want more information? Get it here