There’s a wonderful quote that states: “If the only tool you have is a hammer, then the solution to every problem is banging a nail.”
The same holds true to working with a partner digital advertising agency. Knowing what problem you have will help determine the best agency to find your solution.
One mistake we've seen many of our clients make is to spend too much time and money marketing to themselves.
What does this really mean?
Sometimes, we all operate in an echo chamber. Businesses get caught up worrying what others are doing in their industry rather than thinking about why they are in their space in the first place - which is to serve their customers.
There's no magic bullet when it comes to getting new sales, just ask Willy Loman. But here's a great summary of what we do at Screaming Garlic to help market our clients and get them new leads through some less than obvious social media venues.
So, if you’re embarking on a new lead generation campaign, the usual suspects are great places to begin, Facebook, Twitter, LinkedIn and Google+, but...
These 7 summarized insights come from a keynote speech Gary Vaynerchuk made at local MeetUp session in NJ recently. Gary always seems to have his finger on the pulse with valuable perceptions and Screaming Garlic is happy to share them with you:
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