--- title: "Smarter Web Design: 17 Website and Design Statistics To Know" description: Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with. image: http://blog.screaminggarlic.com/hubfs/blog-images-01/design-stats-post-03.jpg --- [![Screaming Garlic, LLC](https://blog.screaminggarlic.com/hubfs/sg-logo-100h.png)](http://www.screaminggarlic.com/) - [About Us](https://www.screaminggarlic.com/about-us/) - [SG Solutions](https://www.screaminggarlic.com/screaming-garlic-solutions) - [Growth Driven Design](https://www.screaminggarlic.com/growth-driven-design/) - [Inbound Marketing](https://www.screaminggarlic.com/inbound-marketing/) - [SG Client Work](http://www.screaminggarlic.com/sg-portfolio/) - [Landice Case Study](https://www.screaminggarlic.com/landice-partnership/) - [Vein Institute of NJ](https://www.screaminggarlic.com/vinj-partnership/) - [Screaming Garlic Blog](https://blog.screaminggarlic.com) - [Contact Us](https://blog.screaminggarlic.com/free-consultation-with-screaming-garlic) # Screaming Garlic Idea Library # Smarter Web Design: 17 Website and Design Statistics To Know [![](http://blog.screaminggarlic.com/hubfs/blog-images-01/design-stats-post-03.jpg)](https://blog.screaminggarlic.com/smarter-web-design-17-website-and-design-statistics-to-know) # Smarter Web Design: 17 Website and Design Statistics To Know November 30, 2016 [Michael Klausner](https://blog.screaminggarlic.com/author/michael-klausner) Michael Klausner [web design](https://blog.screaminggarlic.com/topic/web-design) Getting a website up and running isn't nearly as difficult as it once was. Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with. In fact, [according to a report from the Society of Digital Agencies (SoDA)](http://www.slideshare.net/sodaspeaks/the-soda-report-volume-1-2014), 77% of agencies believe that poor website UX is a weakness for their clients, making poor UX the most significant weakness agencies identified.  [**Get our Website Redesign Worksheet to help you plan your next web project**](https://blog.screaminggarlic.com/redesigning-your-website-2) To help you better understand what today's emerging web design trends are and where you should be focusing your energy, we've compiled some of the most recent stats and data on website design, website optimization, and UX.  **General Web Design Stats** **1)** Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. (Source: [Adobe](http://wwwimages.adobe.com/content/dam/Adobe/en/max/2015/pdfs/state-of-content-oct.pdf)) **2)** 39% of people will stop engaging with a website if images won’t load or take too long to load. (Source: [Adobe](http://wwwimages.adobe.com/content/dam/Adobe/en/max/2015/pdfs/state-of-content-oct.pdf))  **3) **51% of people think "thorough contact information" is the most important element missing from many company websites. (Source: [KoMarketing](http://www.komarketingassociates.com/files/b2b-web-usability-report-2015.pdf)) **4) **38% of people will stop engaging with a website if the content/layout is unattractive. (Source: [Adobe](http://wwwimages.adobe.com/content/dam/Adobe/en/max/2015/pdfs/state-of-content-oct.pdf)) **5) **44% of website visitors will leave a company's website if there's no contact information or phone number. (Source: [KoMarketing](http://www.komarketingassociates.com/files/b2b-web-usability-report-2015.pdf)) **Website Optimization Statistics** **6) **Between December 2013 and December 2015, **tablet** internet consumption grew by 30%. (Source: [comScore](https://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/2016-US-Cross-Platform-Future-in-Focus)) **7)** Between December 2013 and December 2015, **smartphone** internet consumption grew by 78%. (Source: [comScore](https://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/2016-US-Cross-Platform-Future-in-Focus)) **8)** Between December 2013 and December 2015, **desktop** internet consumption dropped by 1%. (Source: [comScore](https://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/2016-US-Cross-Platform-Future-in-Focus)) **9)** Mobile devices now account for nearly 2 of every 3 minutes spent online. (Source: [comScore](https://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/2016-US-Cross-Platform-Future-in-Focus)) **10)** 13% of adults access the internet via mobile only. 11% access the internet via desktop only. (Source: [comScore](https://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/2016-US-Cross-Platform-Future-in-Focus)) **11)** 40% of smartphone and tablet owners search for B2B products on those devices. (Source: [KoMarketing](http://www.komarketingassociates.com/files/b2b-web-usability-report-2015.pdf))   **Usability and User Experience Design Stats** **12) **47% of website visitors check out a company's products/services page before looking at any other sections of the site. (Source: [KoMarketing](http://www.komarketingassociates.com/files/b2b-web-usability-report-2015.pdf)) **13)** Once on a company's homepage, 86% of visitors want to see information about that company's products/services. (Source: [KoMarketing](http://www.komarketingassociates.com/files/b2b-web-usability-report-2015.pdf)) **14) **Once on a company's homepage, 64% of visitors want to see the company's contact information. (Source: [KoMarketing](http://www.komarketingassociates.com/files/b2b-web-usability-report-2015.pdf)) **15) **Once on a company's homepage, 52% of visitors want to see "about us" information. (Source: [KoMarketing](http://www.komarketingassociates.com/files/b2b-web-usability-report-2015.pdf))  **16)** After reaching a company's website via a referral site, 50% of visitors will use the navigation menu to orient themselves. (Source: [KoMarketing](http://www.komarketingassociates.com/files/b2b-web-usability-report-2015.pdf)) **17)** After reaching a company's website via a referral site, 36% of visitors will click on the company's logo to reach the homepage. (Source: [KoMarketing](http://www.komarketingassociates.com/files/b2b-web-usability-report-2015.pdf)) **Get our "10 Signs It's Time For A Redesign" eBook** [![Download Now](https://no-cache.hubspot.com/cta/default/2174512/78f96b44-93eb-40b8-8a12-47db39dd634f.png)](https://cta-redirect.hubspot.com/cta/redirect/2174512/78f96b44-93eb-40b8-8a12-47db39dd634f) #### Share this Story - [Tweet](https://twitter.com/share) [![Michael Klausner](https://blog.screaminggarlic.com/hubfs/images/MK_2016_small.jpg)](https://blog.screaminggarlic.com/author/michael-klausner) ### About the Author [Michael Klausner](https://blog.screaminggarlic.com/author/michael-klausner) ### Related posts [Don't You Dare Announce Your New Website Without Knowing This](https://blog.screaminggarlic.com/dont-you-dare-announce-your-new-website-without-knowing-this) ( November 16, 2017 ) [5 Things Not to Forget for Your Next Website Redesign](https://blog.screaminggarlic.com/5-important-considerations-for-your-next-website-redesign) ( June 14, 2017 ) [6 Web Redesign Points that Will Ease the Process](https://blog.screaminggarlic.com/6-web-redesign-points-that-will-ease-the-process) ( March 15, 2017 ) [Putting Our Words into Action and Vision](https://blog.screaminggarlic.com/putting-our-words-into-action-and-vision) ( December 21, 2016 ) [Previous](https://blog.screaminggarlic.com/a-brief-history-of-thanksgiving-garlic-style) [Next](https://blog.screaminggarlic.com/the-6-month-web-redesign-framework) [![Manufacturer's face a dilemma when deciding if they should redesign their website.](https://no-cache.hubspot.com/cta/default/2174512/cb7f80a3-5a5d-46cf-8689-8faa129556bc.png)](https://cta-redirect.hubspot.com/cta/redirect/2174512/cb7f80a3-5a5d-46cf-8689-8faa129556bc) ### Categories - [advertising (23)](https://blog.screaminggarlic.com/topic/advertising) - [AdWords (1)](https://blog.screaminggarlic.com/topic/adwords) - [Awards (2)](https://blog.screaminggarlic.com/topic/awards) - [blogging (6)](https://blog.screaminggarlic.com/topic/blogging) - [branding (11)](https://blog.screaminggarlic.com/topic/branding) - [content marketing (8)](https://blog.screaminggarlic.com/topic/content-marketing) - [design (5)](https://blog.screaminggarlic.com/topic/design) - [digital (6)](https://blog.screaminggarlic.com/topic/digital) - [direct marketing (1)](https://blog.screaminggarlic.com/topic/direct-marketing) - [email marketing (7)](https://blog.screaminggarlic.com/topic/email-marketing) - [Facebook (3)](https://blog.screaminggarlic.com/topic/facebook) - [food & beverage (4)](https://blog.screaminggarlic.com/topic/food-beverage) - [growth agency (2)](https://blog.screaminggarlic.com/topic/growth-agency) - [Growth Driven Design (11)](https://blog.screaminggarlic.com/topic/growth-driven-design) - [Inboud Marketing (3)](https://blog.screaminggarlic.com/topic/inboud-marketing) - [inbound (13)](https://blog.screaminggarlic.com/topic/inbound) - [Inbound Marketing (3)](https://blog.screaminggarlic.com/topic/inbound-marketing) - [Instagram (2)](https://blog.screaminggarlic.com/topic/instagram) - [lead generation (10)](https://blog.screaminggarlic.com/topic/lead-generation) - [market research (7)](https://blog.screaminggarlic.com/topic/market-research-2) - [Marketing Services (12)](https://blog.screaminggarlic.com/topic/marketing-services) - [miscellaneous (3)](https://blog.screaminggarlic.com/topic/miscellaneous) - [mobile marketing (1)](https://blog.screaminggarlic.com/topic/mobile-marketing) - [paid search (2)](https://blog.screaminggarlic.com/topic/paid-search) - [privacy (4)](https://blog.screaminggarlic.com/topic/privacy) ![SG Studio](http://dev-screaming-garlic.pantheonsite.io/wp-content/uploads/2016/09/home-screen-sg-studio.jpg "Screaming Garlic Studio") Screaming Garlic We combine our agency and start-up marketing knowledge and savvy and make it accessible to you – no matter what size company – in a data-focused and customized approach that drives tangible results. 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