Our phones are with us at all times. Relying on them for critical information at the right time has become commonplace.Some reading this post don't recall how information was consumed and disseminated before smartphones, but here's a snapshot: We actually printed directions before a road trip or actually relied on a map with the highlighted route. Remember looking up movie times in the newspaper?...
Nate, one of my partners at our marketing agency, was looking to engage a prospect with whom he did not have a follow-up call set. He was preparing to reach out to the prospect, but was having difficulty phrasing an email that was not so saccharine.
CALLS TO ACTION THAT ROCK:
Calls-to-action (CTA) are the secret sauce that drive people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it renders the underlying offer completely useless.
CTAs are used on product pages (non-landing pages), in display ads, email, social media, direct mail and virtually anywhere your target...
If you tried inbound marketing to get qualified leads and fell short, you're not alone.
In HubSpot’s Eighth Annual Report on the Future of Inbound Marketing and Sales, 65 percent of companies cited lead generation as their top marketing challenge, As many as 80 percent of marketers reported that their lead generation efforts were only slightly or somewhat effective.
