For those of you with e-Commerce sites, there's nothing more satisfying than getting that "ka-ching" email with a new sale. And there's nothing more perplexing than seeing all that potential revenue of "almost sales" sitting in your abandoned cart list.
You figured out how to get an email list with a few thousand names, and now you want to blast the heck out of it so money rains back down on you. Makes sense, except email marketing is about quality rather than quantity.
In the online world there are many tools out there that can help you to grow your business. Some of these inbound marketing tools include landing pages, calls-to-action and lead forms on a website. Others include advertising campaigns such as Google display ads and Facebook ads to drive product-specific, high-intent traffic to your e-commerce portal.
INTRODUCTION:
There are more digital tools than ever that marketers use to help them get their job done. And because we use WordPress a lot, many of those tools are plug-in based. But if we're not using WordPress, our favorite go to set of tools is actually found in Alexa’s Marketing Stack.This is not your father's Alexa - and while Alexa is owned by Amazon, it's different than the voice...
