If you tried inbound marketing to get qualified leads and fell short, you're not alone.
In HubSpot’s Eighth Annual Report on the Future of Inbound Marketing and Sales, 65 percent of companies cited lead generation as their top marketing challenge, As many as 80 percent of marketers reported that their lead generation efforts were only slightly or somewhat effective.
Here's a simple fact: You can't convert traffic you don't have. This means you need leads to make sales and to get leads you need to figure out how to attract prospects.
As an award-winning marketing services company, we don’t typically tell you that we use tricks to get the job done. We like to say that we use a lot of market research and experience. But the ugly truth is … can you handle the truth? ... well, the truth is marketing tricks work and you need to be using them.
Do things feel slow during the summer? Did you know that after Christmas, summer is the time of the year when consumers spend the most? Holidays, children off school, summer discounts combined with the hot weather and generally more positive outlook on things, makes us open our pockets a little wider.
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