Do things feel slow during the summer? Did you know that after Christmas, summer is the time of the year when consumers spend the most? Holidays, children off school, summer discounts combined with the hot weather and generally more positive outlook on things, makes us open our pockets a little wider.
Is your marketing strategy prepared to take advantage of the dog days of summer or are you singing the summertime blues? Here are 5 ideas that can help heat up your marketing services this summer.
1) GROW YOUR LIST
This time of year offers the perfect opportunity to grow your email list. Encourage people to sign up to your emails by offering one lucky winner a reward. Anything from a beach towel, a BBQ, or even something small like a cold pint (or something big as a holiday abroad) will entice people to sign up!
2) SUMMER PHOTOS
Show your summery side and let your prospects know you are the same as them by posting a picture of your company’s barbeque, exotic holiday or a fun team day out.
3) SOCIAL MEDIA PHOTO CONTEST
Are you struggling to get the likes on your Facebook page to increase? Why not run a summer photo contest. People love contests and sharing their experiences. Ask for people to share their summer photos with you and offer a praise for one lucky winner. Simple and effective!
4) SPONSOR A LOCAL EVENT
During the summer months all sorts of local events begin to happen. Sponsorships are not a reserved PR tactic for the large corporations only. Why don’t you sponsor a local event or cause? Whether it is a home-grown football team, a school or a cause, having your business’ name associated with something else rather than just a product or service would be a great brand boost.
Sponsorships tend to be seen by the customers, shareholders and staff members as philanthropic, charitable and beneficial for both the company and the benefactor.
Get your business that extra bit of exposure and show people that you care.
5) FESTIVALS
Summertime is synonymous with festivals. With the amount of media coverage and the number of people who flock to these events, it may be worth renting a booth space on a venue your customers attend. Any event near you may be just the little marketing boost your business needs. Collect email addresses, add them to your database and follow up after the festival.
Summertime marketing should be straight forward and easy, engaging and fun! The best thing is, the effects of these actions would be working for you long after the summer tans fade away. Keep up the engagement, send follow up communications, nurture prospects and you will benefit long-term!
