Keeping with our New Jersey New Year's theme of Inbound Marketing ideas that will help you grow in 2017, here's a piece that forms the core of most Inbound campaigns. It's SEO.
When you want a cake, you have a few options: You could take the easy way out and go to the bakery. Or, you could make one from scratch.
In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand . . . and so on . . .
But there's often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right?
Everything you know about website design and redesign is wrong.
How do I know? In 1996 I founded what become one of the largest web design consultancies in the world, starting with three classmates from the School of Visual Arts in New York. It was called Rare Medium, Inc.
