It's the perfect recipe for success. Have others create original content for you and your brand. When executed well, the authenticity, the rawness and the potential viral power make trying to attract UGC (User Generated Content) a very attractive proposition.
Trying to figure out how to get someone to respond to you through email usually goes something like this: you see a potential hot lead, you write an email asking to meet up, then you wait. And wait. And wait some more.
This article really hits the nail on the head regarding the value of the new SEO model. If you have fresh, well written, relevant and ORIGINAL content, ultimately you will get noticed .... in summary, it's the content (and the keywords) stupid.
