Digital ad buying will never cede ground to social media engagement, content production and distribution, or conversations, according to speakers at Business Insider’s Social Media ROI conference in New York. That’s because brands need to do much more than preach to the converted.
The last time I bought a case of beer other than as a token party gift, was probably 1994 - until today. I bought a case, in fact, of Bud Light. Why the sudden change of heart from ice cold craft beer on tap to warm bottles? Fantasy football, that's why. Now, I'm not sure that the good folks at InBev were targeting me, the 45-54, craft beer drinker - but it really doesn't matter. It worked.
We still remember the days of redundant server farms and the need to keep adding more server capacity as business grew. It's truly amazing what Amazon has done to change the playing field and provide virtual servers in the clouds. The barriers to starting a business are dropping as the power of computing grows and lets you do remarkable things more readily.
