--- title: Owned, Earned, Paid description: Owned, Earned, Paid --- [![Screaming Garlic, LLC](https://blog.screaminggarlic.com/hubfs/sg-logo-100h.png)](http://www.screaminggarlic.com/) - [About Us](https://www.screaminggarlic.com/about-us/) - [SG Solutions](https://www.screaminggarlic.com/screaming-garlic-solutions) - [Growth Driven Design](https://www.screaminggarlic.com/growth-driven-design/) - [Inbound Marketing](https://www.screaminggarlic.com/inbound-marketing/) - [SG Client Work](http://www.screaminggarlic.com/sg-portfolio/) - [Landice Case Study](https://www.screaminggarlic.com/landice-partnership/) - [Vein Institute of NJ](https://www.screaminggarlic.com/vinj-partnership/) - [Screaming Garlic Blog](https://blog.screaminggarlic.com) - [Contact Us](https://blog.screaminggarlic.com/free-consultation-with-screaming-garlic) # Screaming Garlic Idea Library # Owned, Earned, Paid # Owned, Earned, Paid September 28, 2012 [michael\_k](https://blog.screaminggarlic.com/author/michael_k) michael\_k [advertising](https://blog.screaminggarlic.com/topic/advertising) Digital ad buying will never cede ground to social media engagement, content production and distribution, or conversations, according to speakers at Business Insider’s Social Media ROI conference in New York. That’s because brands need to do much more than preach to the converted. This Digiday article provides a quick overview on these sometimes confusing terms for social media. We like the quote that corporates don't count "likes." It's the real engagement that matters. Our other favorite? Joey Bergstein, CMO of Seventh Generation, a green consumer packaged goods brand, said that his company does not have a social media strategy. It has a marketing strategy. The brand builds a marketing plan based on what it is trying to achieve and then decides which channels will help it achieve its pre-established goals. We develop marketing strategies too and social is always a slice, but never an end into itself. [Owned, Earned, Paid](http://www.digiday.com/brands/balancing-paid-earned-and-owned-media/) #### Share this Story - [Tweet](https://twitter.com/share) ### About the Author [michael\_k](https://blog.screaminggarlic.com/author/michael_k) ### Related posts [Seeing the Future of Digital Marketing and Data Privacy, plus a Digital Hack to Try](https://blog.screaminggarlic.com/digital-marketing-and-data-privacy-plus-a-digital-hack-to-try) ( June 21, 2018 ) [The Facebook Algorithm Change - Here's What You Need to Know ](https://blog.screaminggarlic.com/the-facebook-algorithm-change-heres-what-you-need-to-know-) ( March 06, 2018 ) [This Is Why Online Advertising Is Still About Patience](https://blog.screaminggarlic.com/this-is-why-online-advertising-is-still-about-patience) ( November 01, 2017 ) [State of Inbound 2017](https://blog.screaminggarlic.com/state-of-inbound-2018) ( May 23, 2017 ) [Previous](https://blog.screaminggarlic.com/bud-light-gets-it-right/) [Next](https://blog.screaminggarlic.com/nine-tips-for-writing-effective-seo-content-reprinted/) [![Manufacturer's face a dilemma when deciding if they should redesign their website.](https://no-cache.hubspot.com/cta/default/2174512/cb7f80a3-5a5d-46cf-8689-8faa129556bc.png)](https://cta-redirect.hubspot.com/cta/redirect/2174512/cb7f80a3-5a5d-46cf-8689-8faa129556bc) ### Categories - [advertising (23)](https://blog.screaminggarlic.com/topic/advertising) - [AdWords (1)](https://blog.screaminggarlic.com/topic/adwords) - [Awards (2)](https://blog.screaminggarlic.com/topic/awards) - [blogging (6)](https://blog.screaminggarlic.com/topic/blogging) - [branding (11)](https://blog.screaminggarlic.com/topic/branding) - [content marketing (8)](https://blog.screaminggarlic.com/topic/content-marketing) - [design (5)](https://blog.screaminggarlic.com/topic/design) - [digital (6)](https://blog.screaminggarlic.com/topic/digital) - [direct marketing (1)](https://blog.screaminggarlic.com/topic/direct-marketing) - [email marketing (7)](https://blog.screaminggarlic.com/topic/email-marketing) - [Facebook (3)](https://blog.screaminggarlic.com/topic/facebook) - [food & beverage (4)](https://blog.screaminggarlic.com/topic/food-beverage) - [growth agency (2)](https://blog.screaminggarlic.com/topic/growth-agency) - [Growth Driven Design (11)](https://blog.screaminggarlic.com/topic/growth-driven-design) - [Inboud Marketing (3)](https://blog.screaminggarlic.com/topic/inboud-marketing) - [inbound (13)](https://blog.screaminggarlic.com/topic/inbound) - [Inbound Marketing (3)](https://blog.screaminggarlic.com/topic/inbound-marketing) - [Instagram (2)](https://blog.screaminggarlic.com/topic/instagram) - [lead generation (10)](https://blog.screaminggarlic.com/topic/lead-generation) - [market research (7)](https://blog.screaminggarlic.com/topic/market-research-2) - [Marketing Services (12)](https://blog.screaminggarlic.com/topic/marketing-services) - [miscellaneous (3)](https://blog.screaminggarlic.com/topic/miscellaneous) - [mobile marketing (1)](https://blog.screaminggarlic.com/topic/mobile-marketing) - [paid search (2)](https://blog.screaminggarlic.com/topic/paid-search) - [privacy (4)](https://blog.screaminggarlic.com/topic/privacy) ![SG Studio](http://dev-screaming-garlic.pantheonsite.io/wp-content/uploads/2016/09/home-screen-sg-studio.jpg "Screaming Garlic Studio") Screaming Garlic We combine our agency and start-up marketing knowledge and savvy and make it accessible to you – no matter what size company – in a data-focused and customized approach that drives tangible results. 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