One mistake we've seen many of our clients make is to spend too much time and money marketing to themselves.
What does this really mean?
Sometimes, we all operate in an echo chamber. Businesses get caught up worrying what others are doing in their industry rather than thinking about why they are in their space in the first place - which is to serve their customers.
We interrupt our usually scheduled blog posts about all things digital marketing in NJ with this reminder -- it is summer! And summer doesn't last long around here, so get out and enjoy it.
When it comes to digital design these days, you need to think about the end user, how they will access the information you want them to see, and how much information you want to share.
INTRODUCTION:
I once had a job at a well known non-profit organization that helped combat the root causes of childhood obesity in major US cities. It was wonderful work for a very noble cause. The problem, however, was that more than 70% of our actual meeting and "work" time was spent talking about money, and how to get more of it.
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