We love these guys, partly because they're really good at what they do, partly because they're great self-promoters but mostly because they have perspectives that are different. You're guaranteed NOT to read the typical rehashed, keyword dripping, blog fare that seems obligatory if you're in marketing of any kind these days. Some skew a bit more design heavy than others, but each one has great...
One mistake we've seen many of our clients make is to spend too much time and money marketing to themselves.
What does this really mean?
Sometimes, we all operate in an echo chamber. Businesses get caught up worrying what others are doing in their industry rather than thinking about why they are in their space in the first place - which is to serve their customers.
We interrupt our usually scheduled blog posts about all things digital marketing in NJ with this reminder -- it is summer! And summer doesn't last long around here, so get out and enjoy it.
When it comes to digital design these days, you need to think about the end user, how they will access the information you want them to see, and how much information you want to share.
