Calls-to-action (CTA) are the secret sauce that drive people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it renders the underlying offer completely useless.
CTAs are used on product pages (non-landing pages), in display ads, email, social media, direct mail and virtually anywhere your target...
To new visitors, your website is uncharted territory. Navigation makes it easier for your potential customers to find the information they’re looking for and make a purchase. Making it easy to buy increases your conversion rates.
INTRODUCTION:
Just spend an hour in your local shopping mall speaking to store employees and you'll understand how and why Google's quest to understand search and speech patterns and behavior is so bewilderingly complex. Everyone has a different method, a different cadence and approach to describing what it is they do and sell.
We drink the Kool-Aid. We've been to the Inbound Conferences. HubSpot has made our lives easier - better? Probably.
And the more time we spend on the platform for our own account or on behalf of our other clients, the more we recognize how far we are from taking advantage of the platform's full power. When we speak to prospective clients who are already using the platform, and sometimes paying a...
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