When your own PR/Marketing firm is using a portion of your monthly retainer to spam the inbox of journalists, it's probably time to re-think your strategy.
Michael Klausner
Recent Posts
One year ago we started with our high-end fitness client, Landice. At the time, they faced a challenge that could have sunk most other companies. Fortunately, Landice recognized the inefficiency and had the desire to fix it.
This article really hits the nail on the head regarding the value of the new SEO model. If you have fresh, well written, relevant and ORIGINAL content, ultimately you will get noticed .... in summary, it's the content (and the keywords) stupid.
We still remember the days of redundant server farms and the need to keep adding more server capacity as business grew. It's truly amazing what Amazon has done to change the playing field and provide virtual servers in the clouds. The barriers to starting a business are dropping as the power of computing grows and lets you do remarkable things more readily.
