--- title: Screaming Garlic Blog | Michael Klausner (21) description: Michael has over 25 years of marketing experience. His career has encompassed all aspects of marketing from strategy to branding to communications. He has played roles on both the agency and client sides of the business, has worked on both the domestic and international level, and is well-versed with all levels of brands from large global corporations to bootstrapped startups. (21) --- [![Screaming Garlic, LLC](https://blog.screaminggarlic.com/hubfs/sg-logo-100h.png)](http://www.screaminggarlic.com/) - [About Us](https://www.screaminggarlic.com/about-us/) - [SG Solutions](https://www.screaminggarlic.com/screaming-garlic-solutions) - [Growth Driven Design](https://www.screaminggarlic.com/growth-driven-design/) - [Inbound Marketing](https://www.screaminggarlic.com/inbound-marketing/) - [SG Client Work](http://www.screaminggarlic.com/sg-portfolio/) - [Landice Case Study](https://www.screaminggarlic.com/landice-partnership/) - [Vein Institute of NJ](https://www.screaminggarlic.com/vinj-partnership/) - [Screaming Garlic Blog](https://blog.screaminggarlic.com) - [Contact Us](https://blog.screaminggarlic.com/free-consultation-with-screaming-garlic) # Screaming Garlic Idea Library ## Michael Klausner   ![](https://blog.screaminggarlic.com/hubfs/images/MK_2016_small.jpg) Michael has over 25 years of marketing experience. His career has encompassed all aspects of marketing from strategy to branding to communications. He has played roles on both the agency and client sides of the business, has worked on both the domestic and international level, and is well-versed with all levels of brands from large global corporations to bootstrapped startups. ### Recent Posts [![](https://blog.screaminggarlic.com/hubfs/1667106-gary-vaynerchuk-on-influence.jpg)](https://blog.screaminggarlic.com/7-marketing-insights-from-gary-v/) ## [Seven Fantastic Marketing Insights from Gary Vaynerchuk](https://blog.screaminggarlic.com/7-marketing-insights-from-gary-v/) These 7 summarized insights come from a keynote speech Gary Vaynerchuk made at local MeetUp session in NJ recently. Gary always seems to have his finger on the pulse with valuable perceptions and Screaming Garlic is happy to share them with you: April 02, 2015 [Michael Klausner](https://blog.screaminggarlic.com/author/michael-klausner) Michael Klausner [market research](https://blog.screaminggarlic.com/topic/market-research-2) [advertising](https://blog.screaminggarlic.com/topic/advertising) [![](https://blog.screaminggarlic.com/hubfs/runners-world-promotion.jpg)](https://blog.screaminggarlic.com/extending-your-brand-on-the-cheap) ## [Brand Extension on a Budget](https://blog.screaminggarlic.com/extending-your-brand-on-the-cheap) Our client is a 45 year-old fitness equipment manufacturer that still makes their products in the USA. They produce a high-quality, well-regarded line of workout machines, but chances are you never heard of them. March 06, 2015 [Michael Klausner](https://blog.screaminggarlic.com/author/michael-klausner) Michael Klausner [advertising](https://blog.screaminggarlic.com/topic/advertising) [design](https://blog.screaminggarlic.com/topic/design) [![](https://blog.screaminggarlic.com/hubfs/FTC-logo-300x300.png)](https://blog.screaminggarlic.com/paid-search-results-vs-organic-ftc-steps-in/) ## [Paid vs. Organic Search - FTC steps in](https://blog.screaminggarlic.com/paid-search-results-vs-organic-ftc-steps-in/) The Federal Trade Commission has recently issued updated guidance to 24 web-search companies instructing them to more clearly distinguish ad-driven results from natural ones, using visual cues like color-shading that displays consistently on multiple devices (including mobile devices), as well as borders and labels. June 27, 2014 [Michael Klausner](https://blog.screaminggarlic.com/author/michael-klausner) Michael Klausner [paid search](https://blog.screaminggarlic.com/topic/paid-search) [advertising](https://blog.screaminggarlic.com/topic/advertising) [![](https://blog.screaminggarlic.com/hubfs/nyc-subway-map-vignelli.jpg)](https://blog.screaminggarlic.com/dearmassimo/) ## [Massimo Vignelli - Designer to the Star (Brands)](https://blog.screaminggarlic.com/dearmassimo/)  His clients included American Airlines, Ford, IBM, Xerox and Gillette. His brochures for the National Park Service are still used. Bloomingdale’s, Saks Fifth Avenue and Barneys all gave out Vignelli-designed shopping bags in the 1970s. He designed the signs for the New York and Washington subways and suggested the name Metro for the Washington system. May 30, 2014 [Michael Klausner](https://blog.screaminggarlic.com/author/michael-klausner) Michael Klausner [branding](https://blog.screaminggarlic.com/topic/branding) [design](https://blog.screaminggarlic.com/topic/design) [Previous](https://blog.screaminggarlic.com/author/michael-klausner/page/20) [Next](https://blog.screaminggarlic.com/author/michael-klausner/page/22) [![sign up for the Screaming Garlic blog](https://no-cache.hubspot.com/cta/default/2174512/91531096-c935-4eda-b29a-8ff59c140e18.png)](https://cta-redirect.hubspot.com/cta/redirect/2174512/91531096-c935-4eda-b29a-8ff59c140e18) ### Categories - [advertising (23)](https://blog.screaminggarlic.com/topic/advertising) - [SEO (18)](https://blog.screaminggarlic.com/topic/seo) - [inbound (13)](https://blog.screaminggarlic.com/topic/inbound) - [Marketing Services (12)](https://blog.screaminggarlic.com/topic/marketing-services) - [social media (12)](https://blog.screaminggarlic.com/topic/social-media) - [web design (12)](https://blog.screaminggarlic.com/topic/web-design) - [Growth Driven Design (11)](https://blog.screaminggarlic.com/topic/growth-driven-design) - [branding (11)](https://blog.screaminggarlic.com/topic/branding) - [lead generation (10)](https://blog.screaminggarlic.com/topic/lead-generation) - [content marketing (8)](https://blog.screaminggarlic.com/topic/content-marketing) - [email marketing (7)](https://blog.screaminggarlic.com/topic/email-marketing) - [market research (7)](https://blog.screaminggarlic.com/topic/market-research-2) - [blogging (6)](https://blog.screaminggarlic.com/topic/blogging) - [digital (6)](https://blog.screaminggarlic.com/topic/digital) - [design (5)](https://blog.screaminggarlic.com/topic/design) - [productivity (5)](https://blog.screaminggarlic.com/topic/productivity) - [food & beverage (4)](https://blog.screaminggarlic.com/topic/food-beverage) - [privacy (4)](https://blog.screaminggarlic.com/topic/privacy) - [Facebook (3)](https://blog.screaminggarlic.com/topic/facebook) - [Inboud Marketing (3)](https://blog.screaminggarlic.com/topic/inboud-marketing) - [Inbound Marketing (3)](https://blog.screaminggarlic.com/topic/inbound-marketing) - [UI/UX (3)](https://blog.screaminggarlic.com/topic/ui-ux) - [miscellaneous (3)](https://blog.screaminggarlic.com/topic/miscellaneous) - [public relations (3)](https://blog.screaminggarlic.com/topic/public-relations) - [Awards (2)](https://blog.screaminggarlic.com/topic/awards) - [Instagram (2)](https://blog.screaminggarlic.com/topic/instagram) - [growth agency (2)](https://blog.screaminggarlic.com/topic/growth-agency) - [paid search (2)](https://blog.screaminggarlic.com/topic/paid-search) - [sponsorship (2)](https://blog.screaminggarlic.com/topic/sponsorship) - [AdWords (1)](https://blog.screaminggarlic.com/topic/adwords) - [direct marketing (1)](https://blog.screaminggarlic.com/topic/direct-marketing) - [mobile marketing (1)](https://blog.screaminggarlic.com/topic/mobile-marketing) - [product marketing (1)](https://blog.screaminggarlic.com/topic/product-marketing) - [security (1)](https://blog.screaminggarlic.com/topic/security) - [thanksgiving (1)](https://blog.screaminggarlic.com/topic/thanksgiving) ![SG Studio](http://dev-screaming-garlic.pantheonsite.io/wp-content/uploads/2016/09/home-screen-sg-studio.jpg "Screaming Garlic Studio") Screaming Garlic We combine our agency and start-up marketing knowledge and savvy and make it accessible to you – no matter what size company – in a data-focused and customized approach that drives tangible results. [![sg logo](http://www.screaminggarlic.com/wp-content/uploads/2016/08/garlic-dot-footer-1.png)](https://blog.screaminggarlic.com/) [hello@screaminggarlic.com](mailto:info@screaminggarlic.com) [+1 (888) 346-4161](tel:+1-888-346-4161) Jersey City | Millburn, NJ Copyright ©2020, Screaming Garlic, LLC