Screaming Garlic Idea Library

Michael Klausner  

Michael has over 25 years of marketing experience. His career has encompassed all aspects of marketing from strategy to branding to communications. He has played roles on both the agency and client sides of the business, has worked on both the domestic and international level, and is well-versed with all levels of brands from large global corporations to bootstrapped startups.

Recent Posts

Seven Fantastic Marketing Insights from Gary Vaynerchuk

These 7 summarized insights come from a keynote speech Gary Vaynerchuk made at local MeetUp session in NJ recently. Gary always seems to have his finger on the pulse with valuable perceptions and Screaming Garlic is happy to share them with you:

Brand Extension on a Budget

Our client is a 45 year-old fitness equipment manufacturer that still makes their products in the USA. They produce a high-quality, well-regarded line of workout machines, but chances are you never heard of them.

Paid vs. Organic Search - FTC steps in

The Federal Trade Commission has recently issued updated guidance to 24 web-search companies instructing them to more clearly distinguish ad-driven results from natural ones, using visual cues like color-shading that displays consistently on multiple devices (including mobile devices), as well as borders and labels.

Massimo Vignelli - Designer to the Star (Brands)

 His clients included American Airlines, Ford, IBM, Xerox and Gillette. His brochures for the National Park Service are still used. Bloomingdale’s, Saks Fifth Avenue and Barneys all gave out Vignelli-designed shopping bags in the 1970s. He designed the signs for the New York and Washington subways and suggested the name Metro for the Washington system.

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