This past week has been whirlwind for much of the country and perhaps the world where different perspectives abound. In fact, "perspective" has become a much more interesting word as we all try to understand each other and hopefully respect one another's individual viewpoints.
Michael Klausner

Michael has over 25 years of marketing experience. His career has encompassed all aspects of marketing from strategy to branding to communications. He has played roles on both the agency and client sides of the business, has worked on both the domestic and international level, and is well-versed with all levels of brands from large global corporations to bootstrapped startups.
Recent Posts
Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising.
In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand . . . and so on . . .
But there's often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right?
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