Following from our SEO path and the introduction of topic clusters, comes one of the most common content marketing questions clients ask is, “how do I measure the success of a piece of content?”
The answer to this question is complicated because for the most part it’s not a great idea to evaluate the success of your campaign on an article by article basis. Just looking at the success of one blog...
Just released from HubSpot is their 2017 Inbound Marketing report. It covers everything from top marketing priorities facing businesses today to the latest technology channels to the evolution of the sales process. The data is gleaned from over 6,000+ respondents serves as a benchmark your own activities.
As we discussed previously in our post about search and SEO, content marketing is changing bigly. From keywords to snippets to geo-search to voice search, things are afoot.
The rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content, has changed the way marketers develop their content.
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