Just when you thought you were getting your arms around the latest Google issues, there's another one coming down the pike which is quite significant.
Each day we seem to learn more about the Russian operatives who set up an array of misleading Web sites and social media pages to identify American voters susceptible to propaganda. Those involved with the current investigation say these operatives then used a powerful Facebook tool - Custom Audience - to repeatedly send them messages designed to influence their political behavior.
For those of you with e-Commerce sites, there's nothing more satisfying than getting that "ka-ching" email with a new sale. And there's nothing more perplexing than seeing all that potential revenue of "almost sales" sitting in your abandoned cart list.
You figured out how to get an email list with a few thousand names, and now you want to blast the heck out of it so money rains back down on you. Makes sense, except email marketing is about quality rather than quantity.
In the online world there are many tools out there that can help you to grow your business. Some of these inbound marketing tools include landing pages, calls-to-action and lead forms on a website. Others include advertising campaigns such as Google display ads and Facebook ads to drive product-specific, high-intent traffic to your e-commerce portal.