As a New Jersey HubSpot digital agency partner, we have access to a tremendous amount marketing data and insights. And, one of those special pieces of information is the recently released State of Inbound 2016..
Everything you know about website design and redesign is wrong.
How do I know? In 1996 I founded what become one of the largest web design consultancies in the world, starting with three classmates from the School of Visual Arts in New York. It was called Rare Medium, Inc.
The traditional website design process is broken.When you last launched your website, it was likely nothing more than thousands of guesses with a sprinkle of intuition, wrapped up in a hypothesis. The problem is compounded by the fact that when the next iteration launches, the original hypothesis, whatever it was, is rarely validated. Cross your fingers and hoping the site performs well is not a...
We all have that gut feeling. It’s those instincts we use to understand our surroundings. It’s that little voice we use to sense danger and uncertainty. It’s that “flight or fight” response that is secreted into our bloodstream from our adrenal glands telling us not to go down a dark alley. These instincts help us survive and influence what goes on in our minds.
