It's a trick question. You don't. After all the energy, effort and money you've put into your latest web redesign effort, you were just happy to get to launch day still sane. And, what does your project plan look like after the launch? How does it become a learning tool and not just a black hole?
The Screaming Garlic Way
Marketers love data, but very often they lack the tools, training or mandate to mine that data and tease out meaningful insights that can change a course of a company or product for the good.
It's surprising how many organizations struggle with marketing data tools, this may include folks in their own IT departments, who may not have the time or analysis expertise to be...
We're not sure where you stand on privacy issues in the consumer advertising space, but we're okay with ads popping up and telling us things they think they want us to know. Then again, we're in the advertising business. But now things are changing in the mobile advertising and tracking space.
