When your own PR/Marketing firm is using a portion of your monthly retainer to spam the inbox of journalists, it's probably time to re-think your strategy.
We're not sure where you stand on privacy issues in the consumer advertising space, but we're okay with ads popping up and telling us things they think they want us to know. Then again, we're in the advertising business. But now things are changing in the mobile advertising and tracking space.
Once again our local neighbor, Gary Vaynerchuk, makes an interesting point about future successes in digital media. It's storytelling, stupid!
The old way of doing business has changed once again thanks to Google's decision on link schemes. For those of us who write press releases, we need to be careful not to add certain anchor links from the release as Google may negate this link and harm our SEO capabilities, or in Google-speak. "Links with optimized anchor text in articles or press releases distributed on other sites can negatively...
