The marketing audit is a fundamental part of the marketing planning process. We find many companies do not use this technique when determining their marketing plans and budgets. And because of this they end up planning without measuring past performance.
When it comes to marketing your New Jersey area business online, search is a great place to begin. And be search, we mean SEO since this not only helps you grow your reach but it will also help with your revenue.
It may be hard to believe that with all the various communications tools our there today, emails are still the best way to interact and grow with your customers.
When you think about marketing, sales and PR, do you think of it as a single line item in your budget?
If you do you may be missing the bigger picture of how these functions are really complementary channels. And by doing that you actually may be missing out on how to maximize investments in these areas. In fact, you could be wasting money on ineffective initiatives.
