Whether you're a service business or you're selling the hottest new tech toy around, the needs of your customers and how they respond to your messages, have changed dramatically in the last 3 years. Formerly tried and true tactics such as stone cold emails, cold calls, postcards and a booth at the trade show simply don't provide as much impact or generate enough interest as they once did. Like...
Let's file this one under "Shameless Self Promotion". This post is a pitch to get you to understand why a marketing agency can add real value to your business. We don't write a lot about our value. We spend more time talking about how to push your value out to the market.
There’s a wonderful quote that states: “If the only tool you have is a hammer, then the solution to every problem is banging a nail.”
The same holds true to working with a partner digital advertising agency. Knowing what problem you have will help determine the best agency to find your solution.
Many small business owners start out solo. Sometimes it’s out of necessity, and sometimes it’s what they want. Over time, however, you’ll have to begin enlisting help for one set of tasks or another. You might start with a support person, take on a salesperson, and hire a customer service representative.
