The Screaming Garlic Way
Marketers love data, but very often they lack the tools, training or mandate to mine that data and tease out meaningful insights that can change a course of a company or product for the good.
It's surprising how many organizations struggle with marketing data tools, this may include folks in their own IT departments, who may not have the time or analysis expertise to be...
Interesting article in the NYTs Opinion section today about how we as a society have evolved around issues of trust to form a true peer-to-peer economy.
The old way of doing business has changed once again thanks to Google's decision on link schemes. For those of us who write press releases, we need to be careful not to add certain anchor links from the release as Google may negate this link and harm our SEO capabilities, or in Google-speak. "Links with optimized anchor text in articles or press releases distributed on other sites can negatively...
The last time I bought a case of beer other than as a token party gift, was probably 1994 - until today. I bought a case, in fact, of Bud Light. Why the sudden change of heart from ice cold craft beer on tap to warm bottles? Fantasy football, that's why. Now, I'm not sure that the good folks at InBev were targeting me, the 45-54, craft beer drinker - but it really doesn't matter. It worked.
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