If your customer bumped into you at a cocktail party, would you recognize her?
Unfortunately, for most medium size businesses without a dedicated analytics staff, the answer is likely, no.
Nate Brochin
Recent Posts
Everything you know about website design and redesign is wrong.
How do I know? In 1996 I founded what become one of the largest web design consultancies in the world, starting with three classmates from the School of Visual Arts in New York. It was called Rare Medium, Inc.
The traditional website design process is broken.When you last launched your website, it was likely nothing more than thousands of guesses with a sprinkle of intuition, wrapped up in a hypothesis. The problem is compounded by the fact that when the next iteration launches, the original hypothesis, whatever it was, is rarely validated. Cross your fingers and hoping the site performs well is not a...
It's a trick question. You don't. After all the energy, effort and money you've put into your latest web redesign effort, you were just happy to get to launch day still sane. And, what does your project plan look like after the launch? How does it become a learning tool and not just a black hole?
