--- title: Landice - 45 years of Fitness Finesse description: Landice - 45 years of Fitness Finesse image: http://blog.screaminggarlic.com/hubfs/landice-folder-blog.jpg --- [![Screaming Garlic, LLC](https://blog.screaminggarlic.com/hubfs/sg-logo-100h.png)](http://www.screaminggarlic.com/) - [About Us](https://www.screaminggarlic.com/about-us/) - [SG Solutions](https://www.screaminggarlic.com/screaming-garlic-solutions) - [Growth Driven Design](https://www.screaminggarlic.com/growth-driven-design/) - [Inbound Marketing](https://www.screaminggarlic.com/inbound-marketing/) - [SG Client Work](http://www.screaminggarlic.com/sg-portfolio/) - [Landice Case Study](https://www.screaminggarlic.com/landice-partnership/) - [Vein Institute of NJ](https://www.screaminggarlic.com/vinj-partnership/) - [Screaming Garlic Blog](https://blog.screaminggarlic.com) - [Contact Us](https://blog.screaminggarlic.com/free-consultation-with-screaming-garlic) # Screaming Garlic Idea Library # Landice - 45 years of Fitness Finesse [![](http://blog.screaminggarlic.com/hubfs/landice-folder-blog.jpg)](https://blog.screaminggarlic.com/landice-45-years-of-fitness-finesse/) # Landice - 45 years of Fitness Finesse June 13, 2012 [nate\_b](https://blog.screaminggarlic.com/author/nate_b) nate\_b [branding](https://blog.screaminggarlic.com/topic/branding) [design](https://blog.screaminggarlic.com/topic/design) **Landice, Inc.** makes some of the best treadmills and elliptical trainers found in the high-end fitness market, and it's all done in the USA, backed up with lifetime warranties. The company wanted to take a pulse check on their market - find out what their customers and dealers thought of them and explore ways to enhance their existing products in hopes of selling more. **Screaming Garlic** performed an in-depth market research study which included interviews with key Landice personnel, the dealer network, customers, prospective customers, and an audit on their existing website. What started out as an initial feedback study turned quickly into an organizational and strategic analysis based upon the data uncovered. **Landice** received insights into the market that they were previously unaware existed. They were shown opportunities that were not previously considered. Most of all, they were provided with a clear, tactical path on how to repair past issues and capitalize on new challenges presented. As a result, Landice saved over $3 million in potential sales channel losses and re-engineering costs due to the data that was uncovered. As one of Landice executives recently said, "I can honestly say our business is better because of Screaming Garlic..." Thank you. We think so too.   #### Share this Story - [Tweet](https://twitter.com/share) ### About the Author [nate\_b](https://blog.screaminggarlic.com/author/nate_b) ### Related posts [Seeing the Future of Digital Marketing and Data Privacy, plus a Digital Hack to Try](https://blog.screaminggarlic.com/digital-marketing-and-data-privacy-plus-a-digital-hack-to-try) ( June 21, 2018 ) [5 Things Best Buy Did to Survive Amazon That Will Make Your Business Better, Too!](https://blog.screaminggarlic.com/5-things-best-buy-did-to-survive-amazon-that-will-make-your-business-better-too) ( October 20, 2017 ) [The Service Recovery Paradox](https://blog.screaminggarlic.com/the-service-recovery-paradox) ( March 17, 2017 ) [6 Web Redesign Points that Will Ease the Process](https://blog.screaminggarlic.com/6-web-redesign-points-that-will-ease-the-process) ( March 15, 2017 ) [Previous](https://blog.screaminggarlic.com/wine-and-proses/) [Next](https://blog.screaminggarlic.com/uec-full-of-energy/) [![Manufacturer's face a dilemma when deciding if they should redesign their website.](https://no-cache.hubspot.com/cta/default/2174512/cb7f80a3-5a5d-46cf-8689-8faa129556bc.png)](https://cta-redirect.hubspot.com/cta/redirect/2174512/cb7f80a3-5a5d-46cf-8689-8faa129556bc) ### Categories - [advertising (23)](https://blog.screaminggarlic.com/topic/advertising) - [AdWords (1)](https://blog.screaminggarlic.com/topic/adwords) - [Awards (2)](https://blog.screaminggarlic.com/topic/awards) - [blogging (6)](https://blog.screaminggarlic.com/topic/blogging) - [branding (11)](https://blog.screaminggarlic.com/topic/branding) - [content marketing (8)](https://blog.screaminggarlic.com/topic/content-marketing) - [design (5)](https://blog.screaminggarlic.com/topic/design) - [digital (6)](https://blog.screaminggarlic.com/topic/digital) - [direct marketing (1)](https://blog.screaminggarlic.com/topic/direct-marketing) - [email marketing (7)](https://blog.screaminggarlic.com/topic/email-marketing) - [Facebook (3)](https://blog.screaminggarlic.com/topic/facebook) - [food & beverage (4)](https://blog.screaminggarlic.com/topic/food-beverage) - [growth agency (2)](https://blog.screaminggarlic.com/topic/growth-agency) - [Growth Driven Design (11)](https://blog.screaminggarlic.com/topic/growth-driven-design) - [Inboud Marketing (3)](https://blog.screaminggarlic.com/topic/inboud-marketing) - [inbound (13)](https://blog.screaminggarlic.com/topic/inbound) - [Inbound Marketing (3)](https://blog.screaminggarlic.com/topic/inbound-marketing) - [Instagram (2)](https://blog.screaminggarlic.com/topic/instagram) - [lead generation (10)](https://blog.screaminggarlic.com/topic/lead-generation) - [market research (7)](https://blog.screaminggarlic.com/topic/market-research-2) - [Marketing Services (12)](https://blog.screaminggarlic.com/topic/marketing-services) - [miscellaneous (3)](https://blog.screaminggarlic.com/topic/miscellaneous) - [mobile marketing (1)](https://blog.screaminggarlic.com/topic/mobile-marketing) - [paid search (2)](https://blog.screaminggarlic.com/topic/paid-search) - [privacy (4)](https://blog.screaminggarlic.com/topic/privacy) ![SG Studio](http://dev-screaming-garlic.pantheonsite.io/wp-content/uploads/2016/09/home-screen-sg-studio.jpg "Screaming Garlic Studio") Screaming Garlic We combine our agency and start-up marketing knowledge and savvy and make it accessible to you – no matter what size company – in a data-focused and customized approach that drives tangible results. 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