These posts will guide you through 5 important blogging best practices. We will focus on each one of these steps individually. We recommend following these steps in order, and we have broken them down into bite-sized pieces of information.

In Part 1, Part 2 and Part 3, we focused on the best practices of how to choose your topic, title, the importance of keywords, how best to format your blog for optimal viewing, and how to promote offers on your blogs to get leads.

In this post, we’ll talk about how to Promote Your Blog Posts:

Now that you have some great blog posts, how do you promote them?

As helpful as it is for search engine optimization, it’s also helpful to link internally to your blog posts for their promotion.

If you have blog posts that are about related topics, include a link to them within other posts.

In this blog post, there are links to related articles - one about mobile phone usage statistics, one about prior Google algorithm changes, and one about how to improve your mobile experience. So readers who are interested in learning more about those topics can click through, increasing the traffic to those other older posts.

You can also leverage your website.

You can use your blog sidebar to promote your recent or most popular posts, and add your blog to your primary website navigation. And, if your blogging platform provides the option, add a blog feed to relevant pages.

Then, share those posts on social media.

Promote them when you publish - but don’t stop there! The content that you published two months ago can always be shared again, as long as it’s still relevant.

Also, make it easy for your readers to share your posts, themselves. Include social sharing buttons at the top of your blog posts, so that people can share your content without reading the whole thing.

Lastly, promote your posts through email. Send your leads relevant content about their interests or pain points. Include blog posts in your email newsletters. And a daily, weekly or monthly blog post digest for your subscribers.

In our next blog post, we’ll talk about how to Analyze the Performance of your Blog Posts to see how you’re doing and where you can improve.

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