These posts will guide you through 5 important blogging best practices. We will focus on each one of these steps individually. We recommend following these steps in order, and we have broken them down into bite-sized pieces of information.
In Part 1 and Part 2, we focused on the best practices of how to choose your topic, title, the importance of keywords, and how best to format your blog for optimal viewing.
In this post, we’ll talk about how to Use Offers on Your Blog Post to Promote Leads:
Now that more visitors are coming to your site, it’s time to promote your products or services.
Call to Action
A call-to-action is a button that promotes your offer. These will appear on every post, so they should target a large segment of your visitors. Include a call-to-action that catches people at the beginning of the buyer’s journey, when they’re still looking around for more information, and one for the end, when they’re ready to buy. And don’t forget to ask people to subscribe to your blog.
In this example, there is a short subscribe form on top of the sidebar, making it easy for people to subscribe to blog post updates. And right below, they’re featuring a call-to-action that reads “Frustrated that your website is not helping you reach your marketing goals? Get a comprehensive plan for success. Work with us.” This call-to-action would fall at the end of the buyer’s journey, when someone is making a decision about whether or not to work with this firm. This will capture any visitors looking to take that next step with them.
Most importantly, include a call-to-action at the end of each post.
In our next blog post, we’ll talk about how to Promote Your Blog Posts.
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