---
title: Miller Lite - Alumni Clubs
description: Miller Lite - Alumni Clubs
image: http://blog.screaminggarlic.com/hubfs/miller_coors_summ-700x300.jpg
---
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# Miller Lite - Alumni Clubs
[](https://blog.screaminggarlic.com/miller-lite-alumni-clubs/)
# Miller Lite - Alumni Clubs
April 20, 2012 [Nate Brochin](https://blog.screaminggarlic.com/author/nate-brochin)
Nate Brochin
[branding](https://blog.screaminggarlic.com/topic/branding)
[market research](https://blog.screaminggarlic.com/topic/market-research-2)
Helping **Miller Coors** better understand preferences in group settings was the mission for a series of events and surveys staged in late 2011.
The **Miller Lite** brand wanted to enhance its brand equity amongst college alumni clubs. Through **Groupable** these various groups are invited to have their game viewing events sponsored at local taverns.
The clubs got their own drink specials, drink samples, catered buffets, sponsor paraphernalia (t-shirts, mugs, posters), and even a visit from the brand celebrities. In return, the club members Tweeted, blogged, made Facebook posts into the “social stream”regarding the event and the sponsor’s products.
**Groupable** collected and measured these digital word-of-mouth opinions to show the sponsor how influential and extensive these groups can be.
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### About the Author [Nate Brochin](https://blog.screaminggarlic.com/author/nate-brochin)
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