This article sheds light on one of the hottest marketing practices being used today - Inbound Marketing. Unfortunatley, many people don't understand the term or the practice even though it's been around since 2005.
The following article is reprinted from Medium.com. Written by Matias Honorato, it does a really good job demystifing the practice, explaining why it works, and, most importantly, where companies trip and fall along the way to becoming successful.
In the meantime, here's a link to the complete article.