--- title: Forget the NSA - Predictive Apps Are Scarier description: Forget the NSA - Predictive Apps Are Scarier --- [![Screaming Garlic, LLC](https://blog.screaminggarlic.com/hubfs/sg-logo-100h.png)](http://www.screaminggarlic.com/) - [About Us](https://www.screaminggarlic.com/about-us/) - [SG Solutions](https://www.screaminggarlic.com/screaming-garlic-solutions) - [Growth Driven Design](https://www.screaminggarlic.com/growth-driven-design/) - [Inbound Marketing](https://www.screaminggarlic.com/inbound-marketing/) - [SG Client Work](http://www.screaminggarlic.com/sg-portfolio/) - [Landice Case Study](https://www.screaminggarlic.com/landice-partnership/) - [Vein Institute of NJ](https://www.screaminggarlic.com/vinj-partnership/) - [Screaming Garlic Blog](https://blog.screaminggarlic.com) - [Contact Us](https://blog.screaminggarlic.com/free-consultation-with-screaming-garlic) # Screaming Garlic Idea Library # Forget the NSA - Predictive Apps Are Scarier # Forget the NSA - Predictive Apps Are Scarier July 30, 2013 [michael\_k](https://blog.screaminggarlic.com/author/michael_k) michael\_k [advertising](https://blog.screaminggarlic.com/topic/advertising) [privacy](https://blog.screaminggarlic.com/topic/privacy) All the recent talk about the leaker and what he leaked about the Government's unfettered access to our personal lives is the stuff of spy novels and Big Brother theory. It's the new mind-reading apps that are available now that may put more fear and awe into our hearts. The New York Times recently ran a piece called ["Apps That Know What You Want, Before You Do"](http://www.nytimes.com/2013/07/30/technology/apps-that-know-what-you-want-before-you-do.html?_r=0&adxnnl=1&pagewanted=all&adxnnlx=1375203796-wXY9bYc5dp6m3DUH4fM3bA). Glance at your phone in the morning, for instance, and see an alert that you need to leave early for your next meeting because of traffic, even though you never told your phone you had a meeting, or where it was. How does the phone know? Because an application has read your e-mail, scanned your calendar, tracked your location, parsed traffic patterns and figured out you need an extra half-hour to drive to the meeting. Cool or scary? #### Share this Story - [Tweet](https://twitter.com/share) ### About the Author [michael\_k](https://blog.screaminggarlic.com/author/michael_k) ### Related posts [Seeing the Future of Digital Marketing and Data Privacy, plus a Digital Hack to Try](https://blog.screaminggarlic.com/digital-marketing-and-data-privacy-plus-a-digital-hack-to-try) ( June 21, 2018 ) [The Facebook Algorithm Change - Here's What You Need to Know ](https://blog.screaminggarlic.com/the-facebook-algorithm-change-heres-what-you-need-to-know-) ( March 06, 2018 ) [This Is Why Online Advertising Is Still About Patience](https://blog.screaminggarlic.com/this-is-why-online-advertising-is-still-about-patience) ( November 01, 2017 ) [State of Inbound 2017](https://blog.screaminggarlic.com/state-of-inbound-2018) ( May 23, 2017 ) [Previous](https://blog.screaminggarlic.com/killer-lurking-under-your-nose/) [Next](https://blog.screaminggarlic.com/google-says-press-releases-equal-link-schemes/) [![Manufacturer's face a dilemma when deciding if they should redesign their website.](https://no-cache.hubspot.com/cta/default/2174512/cb7f80a3-5a5d-46cf-8689-8faa129556bc.png)](https://cta-redirect.hubspot.com/cta/redirect/2174512/cb7f80a3-5a5d-46cf-8689-8faa129556bc) ### Categories - [advertising (23)](https://blog.screaminggarlic.com/topic/advertising) - [AdWords (1)](https://blog.screaminggarlic.com/topic/adwords) - [Awards (2)](https://blog.screaminggarlic.com/topic/awards) - [blogging (6)](https://blog.screaminggarlic.com/topic/blogging) - [branding (11)](https://blog.screaminggarlic.com/topic/branding) - [content marketing (8)](https://blog.screaminggarlic.com/topic/content-marketing) - [design (5)](https://blog.screaminggarlic.com/topic/design) - [digital (6)](https://blog.screaminggarlic.com/topic/digital) - [direct marketing (1)](https://blog.screaminggarlic.com/topic/direct-marketing) - [email marketing (7)](https://blog.screaminggarlic.com/topic/email-marketing) - [Facebook (3)](https://blog.screaminggarlic.com/topic/facebook) - [food & beverage (4)](https://blog.screaminggarlic.com/topic/food-beverage) - [growth agency (2)](https://blog.screaminggarlic.com/topic/growth-agency) - [Growth Driven Design (11)](https://blog.screaminggarlic.com/topic/growth-driven-design) - [Inboud Marketing (3)](https://blog.screaminggarlic.com/topic/inboud-marketing) - [inbound (13)](https://blog.screaminggarlic.com/topic/inbound) - [Inbound Marketing (3)](https://blog.screaminggarlic.com/topic/inbound-marketing) - [Instagram (2)](https://blog.screaminggarlic.com/topic/instagram) - [lead generation (10)](https://blog.screaminggarlic.com/topic/lead-generation) - [market research (7)](https://blog.screaminggarlic.com/topic/market-research-2) - [Marketing Services (12)](https://blog.screaminggarlic.com/topic/marketing-services) - [miscellaneous (3)](https://blog.screaminggarlic.com/topic/miscellaneous) - [mobile marketing (1)](https://blog.screaminggarlic.com/topic/mobile-marketing) - [paid search (2)](https://blog.screaminggarlic.com/topic/paid-search) - [privacy (4)](https://blog.screaminggarlic.com/topic/privacy) ![SG Studio](http://dev-screaming-garlic.pantheonsite.io/wp-content/uploads/2016/09/home-screen-sg-studio.jpg "Screaming Garlic Studio") Screaming Garlic We combine our agency and start-up marketing knowledge and savvy and make it accessible to you – no matter what size company – in a data-focused and customized approach that drives tangible results. 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