INTRODUCTION:
It doesn't matter what business you're in – litigator, manufacturer, retail store, restaurant – in 2017, your website is no longer a billboard. It must function as the gateway to your sales pipeline.
If your goal is to attract visitors to your site and help them understand the benefits of your product or service, then the website alone cannot serve as an effective pipeline.
To make a significant impact to your top or bottom line, there must be a concerted and well-planned effort to building a portal that will deliver on what we all thought was the promise of the Internet 10 years ago – increased sales just by being visible.
How do you create a web presence that will deliver real, accretive, measurable results to your bottom line? Start with a purpose, a unifying goal, a foundation that will lead you towards creating an inbound lead generating machine.
[Are you a start-up? Read this post for more inbound ideas]
Why Should We Redesign Our Website in 2017?
In our experiences here at Screaming Garlic, we have seen all manner of reasons for a website redesign - including,
- "Our website feels dated, but we're not sure why."
- "All of our competitors' sites have more cool stuff."
- "It's been 3 years since our last redesign."
These are examples of reasons that are not purpose-driven.
Your redesign needs to start with the following, "We want to find and convert more repeat customers like Mrs. Johnson (or Acme Widgets), because folks like that become our most loyal and profitable customers."
Only with the insight, data and a purpose clearly articulated, can you create a branded site experience that underscores your marketing and sales goals.
In our next post, we will expand on the following eight items that must be addressed in order to create an inbound marketing engine that was once, or may be now, just a website:
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Mobile Readiness - Responsive
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Personalization
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Professional Design
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Marketing integration
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Focus on Conversion Rate Optimization
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Social Proof
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User Experience
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New brand of SEO
Take Advantage of a Free Inbound Marketing Assessment
At Screaming Garlic, our goal is to help companies shift from away from interruptive (outbound) marketing strategies and tactics, to an inbound marketing approach; one that uses value, utility and trust as the currency for attracting new customers.
That's why for 2017, we're offering free inbound marketing assessments – to demonstrate some simple tactics that will help shift your mindset to marketing with an inbound approach, where leads find and come to you.
As part of your assessment, one of our marketing specialists will evaluate your current website and show you how you can get more traffic and leads from your website. We'll review the following ...
- Landing pages & lead generation forms
- Calls-to-action
- Marketing offers
- Competitor analysis
If you'd like to take advantage of this free assessment, please fill out the form below so our inbound marketing specialists have all the information they need to review your website prior to your call.
