3 Reasons Your Web Redesign Process is all Wrong

Everything you know about website design and redesign is wrong. 

How do I know? In 1996 I founded what become one of the largest web design consultancies in the world, starting with three classmates from the School of Visual Arts in New York. It was called Rare Medium, Inc.
By 2000, we had over 1,100 employees in 10 offices around the world. We built hundreds of websites for iconic brands like Oreos, General Mills kids' cereal, Hot Wheels, Betty Crocker and many more.

What we understood as the standard approach to building and maintaining a website just doesn't work anymore. It's riddled with systemic risk and most importantly, costing your business time, money and opportunity. But there is a better way, thanks to a group called Media Junction and a host of others that have been popularizing this new approach that holds tremendous potential for you and your business. It’s time to take a step back and challenge the assumptions of the traditional web design process.

HERE ARE THE REASONS YOUR PROCESS IS WRONG:

1. Your process is based on designer and client driven "intuition," rather than qualitative and quantitative data.
2. Your process does not build in rapid iteration following launch based on collected data and observation.
3. The time commitment that you've made to launch your site, 90-180 days, is too long.

Here is the Growth Driven Design Methodology Plan:

You can download the full GDD methodology document by following this link.

CONCLUSION:

There is a better way. It's called Growth Driven Design, and by using this method, Screaming Garlic can help you launch your next website redesign in half the time and at a lower cost than using traditional web design methods.